Rise of the Neighbourhood Brand in India: Soul vs. Scale
The best neighbourhoods worked on collective wisdom and shared experiences. And this has been our journey. Like good neighbours - Comment. Critique. Converse. The post Rise of the Neighbourhood Brand...
View ArticleThe Fifth P of Marketing
Of course it's difficult and very challenging for most brands to weave in context into their branded narrative. Their ad agencies , PR departments and communication managers were not trained for that ....
View ArticlePi of Life: Why You Need A Personal Entrepreneur’s Coach
Manish Sinha and Shilpi Singh, the co-founders of Gurgaon based bread and breakfast joint Cinnamon Stays talk about how friends helped them in their entrepreneurial journey by listening, understanding,...
View ArticleDear Entrepreneur: Forget Social Media, Just Tell the Damn Story
Let us prove to the world that good entrepreneurs with bad English, an inexpensive but good smartphone(regardless of iOS or android) and an open and authentic voice can be good selling. The post Dear...
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Rise of the Neighbourhood Brand in India: Soul vs. Scale
“We’re cool. We’re good. We’re awesome. Our products too. Now buy Us. (Here’s a coupon).” That’s what you invariably get to hear from brands. Online, offline, consumer, enterprise, FMCG, sports,...
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The Fifth P of Marketing
[ This one’s a little long. But worth it. And if you read through it all, there’s a ……. ] Being consistent was such a virtue all these years for brands. Of course it still works for most brands most of...
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Pi of Life: Why You Need A Personal Entrepreneur’s Coach
By Manish Sinha & Shilpi Singh Once upon a time, I used to work in a cubicle and get a salary cheque at the end of the month. Then the axis of my world started changing and I started working from...
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Dear Entrepreneur: Forget Social Media, Just Tell the Damn Story
Dear Entrepreneur, Congratulations, you have just launched your social media campaign. Now, that’s something to be ecstatic about. But it’s something to worry about, as well, and I don’t mind telling...
View ArticleRise of the Neighbourhood Brand in India: Soul vs. Scale
The best neighbourhoods worked on collective wisdom and shared experiences. And this has been our journey. Like good neighbours - Comment. Critique. Converse.
View ArticleThe Fifth P of Marketing
Of course it's difficult and very challenging for most brands to weave in context into their branded narrative. Their ad agencies , PR departments and communication managers were not trained for that ....
View ArticlePi of Life: Why You Need A Personal Entrepreneur’s Coach
Manish Sinha and Shilpi Singh, the co-founders of Gurgaon based bread and breakfast joint Cinnamon Stays talk about how friends helped them in their entrepreneurial journey by listening, understanding,...
View ArticleDear Entrepreneur: Forget Social Media, Just Tell the Damn Story
Let us prove to the world that good entrepreneurs with bad English, an inexpensive but good smartphone(regardless of iOS or android) and an open and authentic voice can be good selling.
View ArticleZoho invests $5 mn in MRI tech startup Voxelgrids
Bengaluru: Zoho Corp. has invested $5 million for a 25% stake in Voxelgrids, a Bengaluru-based startup that builds magnetic resonance imaging scanners. Zoho aims to bridge this gap by helping in the...
View ArticleCyberattacks cost Indian SMBs ₹3.5 crore in past 1 year: Cisco
BENGALURU : More than half of small and medium businesses in India that suffered cyber incidents in the past 12 months said that cyberattacks cost their business more than ₹3.5 crore, according to a...
View ArticleChina Wields New Legal Weapon to Fight Claims of Intellectual Property Theft
WASHINGTON-Chinese technology giants have seized on a new legal tactic to fight claims of intellectual property theft, raising concerns in the U.S. that Beijing’s promises to strictly enforce patent...
View ArticleSeeking to respin Instagram’s toxicity for teens, Facebook publishes...
“The methodology is not fit to provide statistical estimates for the correlation between Instagram and mental health or to evaluate causal claims between social media and health/well-being,” Facebook...
View ArticleClubhouse gives musicians a new high quality audio mode – TechCrunch
Clubhouse didn’t get too into the audiophile weeds with the announcement, but the company said the new feature would allow users to “Broadcast with high quality and great stereo sound” – prerequisites...
View ArticleFacebook looks to capitalise on India’s gaming boom
India is the third largest market for Facebook in terms of game play sessions, clocking 234 million sessions in the two month period during July and August 2021, a top executive told Moneycontrol as...
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